Revamping PMA.LA's website to grow the community - PMA.LA
The Client
PMA.LA is a Los Angeles-based community for product managers, offering mentoring and events. In 2024, they set out to enhance their website’s usability to boost visitor-to-member conversion rates.
The mission
The mission lasted two months in which we proceeded to understand the current status quo, the founder's objectives, the tangible objectives for the site and the guidelines for the new design. This done, we developed the application with Wix to maintain the platform on which everything was already built.
The milestones
Reviewed the current status quo: number of target pages for each page, visual and usability elements.
Reviewed the business goal of the page with the founder
Reviewed the analytics of the old page to understand the actual user behavior
Designed a new page for PMA.LA using the meta (CR) as the goal.
Developed a new site using Wix Studio to maintain the current site architecture.
Delivered outcomes
Over 3 months, we achieved key milestones:
💡 Designed and designed 5 Pages: Homepage, Mentorship, Events, Community.
💡 Defined the metric's architecture of the site.
💡 Increased the CR by 15% since we revamped
e we revamped.
Tech Stack used
Front End and backend: Wix Studio
Analytics: Google Analytics 4
